10月21日上午，第23届中国义乌国际小商品博览会在义乌国际博览中心开幕。今年为进一步推动浙江制造与义乌市场的强强对接，助力“浙江制造”品牌走出去，打造“品字标浙江制造”主题展区。　

On the morning of October 21st, the twenty-third China Yiwu International Commodities Fair opened in Yiwu International Expo center. This year, in order to further promote the strong connection between Zhejiang manufacturing and Yiwu market, help "Zhejiang manufacturing" brand to go out, to build "word mark Zhejiang manufacturing" theme exhibition area. 　

　　据浙江省质监局负责人介绍，截至目前，浙江省已制订“浙江制造”标准260余个，已有88家企业获得150张“品”字认证证书，其中国际合作认证证书22张。　　

According to the Zhejiang Provincial Quality Supervision Bureau responsible person, as of now, Zhejiang province has formulated the "Zhejiang made" standard of more than 260, and 88 companies have received 150 "product" certificates, the number of certification of international cooperation is 22.　

　　“三流企业卖产品、二流企业卖技术、一流企业卖专利、超一流企业卖标准。”作者在采访中发现，已有越来越多的浙江企业不再是技术标准的跟随者，而是积极参与制订国内外各类标准，在“卖标准”这种看不见的软实力上一较高下。　　

"The third enterprises sell products, the second enterprises sell technology, the first-class enterprises sell patents and super first class enterprises sell standards." Reporter found that more and more enterprises in Zhejiang are no longer be followers of the technical standards, but to actively participate in the formulation of various domestic and international standards, to have a competition in the soft power of "sell the standards".

　　宁波新海科技集团有限公司是一家专门从事打火机生产的制造型企业，该公司副总裁薛飞告诉作者，“在拿下‘浙江制造’认证以前，我们一直以给海外知名品牌如法国BIC等代工为主，每年有近80%的销售额都是依靠外贸来完成，第五代打火机2015年就已完成量产，但同样的产品，我们在国内大型商超的零售价是三块钱，而贴上法国BIC的商标之后，在国外每一只却可以卖到5块钱人民币，这是我们的一个痛点。经过近几年的实践，越来越坚信参与制定一个标准，就能掌握一个话语权，抢占市场的制高点。”　　

Ningbo Xinhai Technology Group Co., Ltd. is a company specializing in the production of lighter manufacturing, Sue fi, vice president of the company told reporters, "before we get ‘Zhejiang made’ certificate, we have been mainly contracted for the work with overseas well-known brands such as France BIC foundry, nearly 80% of sales are relying on foreign trade to complete each year. The fifth generation of lighter  had completed production in 2015, but the same product is three dollars in the domestic large super retail price, and with the French BIC trademark, in foreign countries each can be sold to 5 yuan, this is a sore point for us. After the practice in recent years, more and more firmly believe that to participate in the formulation of a standard, you can master a right to speak, and then to seize the commanding heights of the market."

来源： 中国网综合    | 作者：邱玉洁 宓文文 译    | 责编：邱玉洁    审核：张渊

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