中国网浪潮资讯 近年来，万事利丝绸在北京奥运会、上海世博会、G20杭州峰会……世界级盛会上频频亮相，以精妙的设计与精湛的工艺一举成名，登上了国际舞台。万事利的品牌之路也被牛津大学赛德商学院、哈佛商学院作为企业经典案例收入教材，题为《万事利：中国的爱马仕》。

CNCAO NEWS In recent years, Wensli Silk has frequently striken a pose on the world stage in Beijing Olympic, Shanghai EXPO, G20 Hangzhou Summit and other world-class events and achieved instant fame by its delicate designs and excellent techniques boarding the international stage. The brand road of Wensli was also included in the textbooks of Said Business School, University of Oxford and Harvard Business School as a classic case, named Wensli: Chinese Hermes.

　　作者了解到，万事利从传统产业到走向国际，离不开技术创新，产业创新。万事利丝绸文化创意产业园是集丝绸工业生产、创意设计、技术研发、现代物流、工业旅游于一体，也是万事利转型升级的缩影。这里有丝绸行业唯一的国家企业技术中心，以及新丝路博士后工作站与设计研发中心。

The reporter knew that it was the innovation of technology and industry that made Wensli from traditional industry to the whole globe. Wensili Silk Culture Creative Industry Park combines industrial producing of silk, creative designing, technique developing, modern logistics and industrial tourism and it is also an epitome of the transformation and upgrading of Wensli. It also has the only National Enterprise Technology Center of silk industry along with the Post-Doctoral Work Center and Design Research Center.

　　据悉，2013年，万事利与法国百年丝绸企业MARC　ROZIER达成战略合作。2014年，曾担任爱马仕纺织板块CEO的巴黎特加盟万事利。2015年万事利成功组建国际设计团队，与法国、意大利等国外设计师团队的融合，万事利设计团队的实力不断提升。从单纯出口国际市场到用好国际国内两个市场、两种资源，实现国际国内的设计、研发、制造、品牌、渠道资源的深度整合，万事利的国际化之路越走越宽。

It is known that in 2013, Wensli achieved strategic cooperation with MARC ROZIER, a hundred-year-old entreprise in France producing silk. In 2014, Barrat, once the CEO of textile plate of Hermes, joined Wensli. In 2015, Wensli successfully set up an international team for designing and combined with French, Italian and other countries' designing teams that the actual strength of Wensli team got continuous improved. From solely exporting to the global market to making great use of international and inbound markets and two of these resources to achieve profound integration of the international and inbound designing, researching, manufacturing, brands and channel resources, the internationalization road of Wensli goes wider and wider.

　　（中国网 作者邱玉洁 实习生王思杨 综合报道  翻译 孙吴琦）

来源： 中国网    | 作者：邱玉洁 实习生王思杨 孙吴琦译    | 责编：胡金    审核：张渊

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