中国网浪潮资讯 “中国制造2025”遭遇“互联网+”，会有什么样的化学反应？日前，作者在跟随“畅行中国·‘中国制造2025’”采访团采访时了解到，浙江电商平台网易严选成为“互联网+”助力中国制造转型升级的典型案例。

CNCAO NEWS  What chemical reaction will happen when “Made in China 2025” meets “ Internet Plus”? Recently, the reporter knows during their interview following the interview team of “Free Walk in China . ‘Made in China 2025’ ” that Zhejiang E-commerce Platform Netease Yanxuan is the typical case of “Internet Plus” promoting China’s Manufacturing Transformation and Upgrading.

　　“广东阳江的一家剪刀生产企业，之前给德国一家企业做代工，100%为出口订单。现在这家企业在网易严选推出了两款剪刀产品，价格在10至20元，虽然是相同的工艺和用料，却只是之前代工的德国产品的十分之一。目前这两款剪刀销量非常火爆，已经卖出3万多把……”网易严选公关总监朱艳莹在接受“畅行中国·‘中国制造2025’”采访团采访时表示，网易严选筛选了一批来自国际一线品牌制造商的商品，按照中国消费者生活需求重新改良设计，最后以低于大品牌的定价销售给消费者。

“A Scissors producer enterprise in Guangdong Dongyang did Original Brand Manufacture for a Germany enterprise, and 100% of its order was export order. Now the enterprise produces two kinds of scissors on Netease Yanxuan. Although it's the same process and materials as before, the price is in 10 to 20 yuan which is only 10% of Germany Original Brand Manufacture products. Now the two kinds of scissors are selling very well and have sold more than 30 thousand... " Netease Yanxuan Chief Public-relation Officer Zhu Yanying said when interviewed by the interview team of “Free Walk in China . ‘Made in China 2025’ ”, Netease Yanxuan selects a batch of goods from international first-line brand manufacturers, improve and redesign the products according to the Chinese consumer life demand and finally sales them to consumers in lower price than the big brand. 

赵乃澄 摄

Photo by Zhao Naicheng

　　据了解，中国制造在很多领域领先全球，在设计、人才、设备、技术各方面都达到一流水准。然而，近年来，随着中国劳动力成本不断上升，中国制造以低成本劳动力为核心竞争力的优势正在丧失，不少传统制造业企业面临产能闲置、订单流失、转型碰壁等困境。

 It is known that “Made in China” leads the world in many fields and design, talent, equipment and technology achieve First-class level. However, with China's labor costs rising, the core competitive advantage-low labor costs of “Made in China” is losing in recent years. Many traditional manufacturing enterprises are facing the difficulties of Spare Capacity, Loss of Orders and transformation meeting the wall, etc.

　　同时，中国新兴中产阶级不断壮大，带来了消费升级，也让中国传统制造业面临转型风口。此时，“互联网+”为中国传统制造业指明了一条新的发展之路。

At the same time, the constantly growth of China's new middle class leads to traditional manufacturing in China facing the situation of transformation. At the time, "Internet Plus" points out a new development path for China's traditional manufacturing industry.

　　朱艳莹认为，“互联网+”能够给中国制造业提供的，除了便捷的渠道，还有服务。据介绍，网易严选还依托网易的大数据和互联网技术优势，帮助制造业企业优化产品，实现产业升级；同时，网易严选不仅为供应商提供至少3年的长期合作，还设有专项基金，为所有合作供应商支付压款利息。

Zhu Yanying thinks that “Internet Plus” can provide not only convenient channels but also services for China's manufacturing industry. According to introduction, Netease Yanxuan relies on Netease's big data and Internet technology advantage to help manufacturing enterprises optimize their products and upgrade their industries; At the same time, Netease Yanxuan not only provides at least 3 years of long-term cooperation for suppliers but also has a special fund for all cooperation supplier to pay interest.

赵乃澄 摄

Photo by Zhao Naicheng

　　网易严选于2016年4月正式上线，成为中国首家ODM（原始设计制造商，Original Design Manufacturer）模式电商；自上线以来获得良好的业绩增长，被多家媒体评为“2016年最具创造力和潜力的电商品牌，目前已发展出厨卫、食品、母婴等9大品类5000多种商品。

Netease Yanxuan was officially launched in April 2016 and became the first Original Design Manufacturer (ODM) E-commerce company in China. Netease Yanxuan has obtained good earnings growth since it launched. It is awarded as"The most creative and potential Electric Goods Brand in 2016” by various media. Now Netease Yanxuan has developed more than 5000 kinds of products including 9 major categories of hutch defends, food, maternal and child supplies and so on.

　　据悉，网易严选团队对于工厂货品有着严格的挑选标准。据介绍，所有商品必须通过SGS等全球权威检验机构检测，才能上架。

It is reported that the Netease Yanxuan team has a strict selection criteria for factory goods. According to the introduction, all goods must be tested by the Global Inspection Authorities such as SGS before put on the shelves.

　　此前，中国工信部部长苗圩表示，“中国制造2025”战略必须与“互联网+”紧密结合，要将工业企业和互联网企业各自的优势发挥出来。

Previously, Minister of China's Ministry of Industry and Information Technology Miao Wei said that "Made in China 2025" Initiative must be closely integrated with the "Internet Plus" and the advantages of industrial enterprises and Internet enterprises should be brought into play.

　　（中国网作者 杨云寒 见习作者 张云松 报道 陈萍萍/译）

来源： 中国网    | 作者：杨云寒 见习 张云松 赵乃澄/摄    | 责编：魏诗盈    审核：张渊

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