中国网浪潮资讯  “我们的气门锁夹目前在国内市场占有率是第一位，竞争对手是一家美国公司。为了保持市场份额，几年前这家公司和我们打起了价格战，将几元钱的单价一降再降，一直降到了成本以下，几年后，该美国公司因连续亏损无力硬扛而放弃。”北京时间4月25日，中国杭州新坐标科技股份有限公司总经理徐纳说。

CNCAO NEWS  ‘Our valve lock clip’ domestic market share is the first at present, the competitor is a American company. To keep the market share, this company played a price war with us years ago, they drop the price of a few dollars, has been down to the cost of the following, a few years later, the American company continuous loss of hard to carry and give up.Beijing time April 25th, China Hangzhou New Coordinate Technology Co., Ltd. General Manager Xu Na said.

　　据悉，新坐标是一家专业从事冷锻、精密成型工艺技术研发与生产的高新技术企业。客户包括大众集团、福特汽车、东风汽车等知名汽车供应商，主要产品包括气门锁夹、气门弹簧座、液压挺柱和滚轮摇臂，柴油机机械挺柱和推杆等。今年2月9日，新坐标在上交所主板上市，稳定的订单和盈利能力让其受到投资者追捧，股价之后一度逼近百元。

It is reported that the new coordinates is a professional engaged in cold forging, precision molding technology research and development and production of high-tech enterprises. Their customers include Volkswagen Group, Ford Motor, Dongfeng Motor and other well-known car suppliers, and The main products include valve lock, valve spring seat, hydraulic tappet and roller rocker, diesel engine tappet and putter, etc. February 9 this year, the new coordinates listed on the main board of the Shanghai Stock Exchange, stable orders and profitability so that investors sought the stock was approaching hundred dollars.

　　德国著名管理学家、“隐形冠军之父”赫尔曼•西蒙曾分析称，对于细分领域上的“隐形冠军”而言，不可避免要面临市场蛋糕小、客户数量饱和的问题。

The famous German management scientist、‘the father of stealth champion’ Herman Simon analysis that, about the subdivided field ‘stealth champion’, it’s unavoidable to face the problem about the small cake and the number of customers is saturated.

　　那么新坐标是怎样做到低成本、高利润的呢？“我们的产品，别人一分钟只能做一个，我们从原来做20个，到后来做60个，再到110个，因为我们是一个人管5台设备。”徐纳说，新坐标在工艺上采用冷锻技术，材料利用率可以达到90%以上。

So how the new coordinates made the low cost, high profit? “Our product, the others only make one in a minute, we can make twenty at the past and then can make sixty and then can make one hundred and ten, because we are a person manage five equipment.’ Xu Na said that, the new coordinates choose cold forging technology in the process of, and the material utilization can reach more than 90%.

　　（中国网作者 杨云寒 见习作者 胡金  综合  夏梦茹/译）

来源： 中国网综合    | 作者： 杨云寒 见习 胡金夏梦茹/译    | 责编：杨云寒    审核：张渊

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