中国网浪潮资讯 北京时间5月2日，中国杭州旅游发展委员会宣布，为更好地展现杭州的独特韵味和别样精彩，由该机构主办的“F计划”杭州全球旗袍日境内活动将于5月26日在杭州举行。

CNCAO NEWS On May 2nd Beijing Time,China Hangzhou Tourism Development Committee announced that in order to show the unique charm and another fascinating of Hangzhou better, the “F plan”Hangzhou Global Cheongsam Festival activities within the territory sponsored by the committee will be held in Hangzhou on May 26th .

　　据介绍，“F计划”是杭州旅游部门以“后峰会(Fenghui)、前亚运”为时代背景，依托杭州在海内外建立的各大新媒体社交平台，针对欧美市场所做的城市品牌国际化项目。

According to introduction, the “F plan” is a city brand internationalization project for Europe and America market hosted by the department of Hangzhou Tourism, taking “ After the Summit (Fenghui), Before the Asian Games” as the background, relying on the establishment of the new social media platform at home and abroad in Hangzhou.

　　自“F计划”开展以来，杭州旅游营销境外境内联动，逐步迈向全新的融媒体整合营销时代。

Since the launch of the “F plan”, Hangzhou tourism marketing has been moving towards a new era of integrated marketing at home and abroad.

　　杭州旗袍日作为“F”计划的重点内容之一，主办方将采用线上线下同时进行的方式共同推动，以文化传播为突破口，开展国际化营销，希望通过旗袍这一元素向世界展现杭州独特的江南风韵。

Hangzhou Global Cheongsam Festival, as one of the important contents of the “F plan”, the organizers will adopt the way of online and offline at the same time to promote the activity, take cultural transmission as the breakthrough point, develop international marketing and show the Hangzhou unique charm of Southern China to the world through the element of Cheongsam.

　　据悉，在“杭州全球旗袍日”当日的线下活动中，主办方将邀请多名身着旗袍的女子共赴杭州西湖和京杭大运河景区等地的旗袍盛会。另外，在纽约、马德里、伦敦、汉堡、悉尼等城市，也将陆续联动展开相关活动。

It is reported that the organizers will invite a number of women dressed in cheongsam to the Cheongsam Event in the offline activities in Hangzhou West Lake Scenic Area, the Jing-Hang Canal and other places during the Hangzhou Global Cheongsam Festival. In addition, New York, Madrid, London, Hamburg, Sydney and other cities will also be linked to relevant activities.

　　（中国网作者 杨云寒 见习作者 胡金 陈萍萍/译）

来源： 中国网综合    | 作者：杨云寒 见习 胡金 陈萍萍/译    | 责编：杨云寒    审核：张渊

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