中国网浪潮资讯  “潮流盛典已成全球品牌中国首秀最佳舞台”。北京时间10月20日，在2017天猫双11全球潮流盛典上，全球时尚名流、品牌高管、顶级超模济济一堂，不禁感慨浙江天猫将通过这次盛典推动从欧美到中国、从工业时代到DT时代的时尚话语权全面交接。

“Tmall Collection has become the best stage for global brand China debut”. On October 20, Beijing time, global fashion celebrities, brand executives, top supermodels gathered in Tmall Collection 2017. We couldn't help feeling that Zhejiang Tmall willpromote the all-roundtransition of fashion voice from Europe and America to China, from the industrial era to the DT era through the festival.

　　近年来，中国已日渐成长为全球最具消费力的市场，而天猫上的海量高端用户成为时尚品牌进军中国市场的最佳路径。在开启中国大秀之前，维多利亚的秘密携9位维密女神率先亮相今年潮流盛典。

In recent years, China has grown into the world's most consumer market, and the vast number of high-end users on Tmall have become the best way for fashion brands to enter the Chinese market. Before opening a grand show in China, Victoria's secret took the lead in Tmall collection this year with nine secret goddess.

　　除了维多利亚的秘密外，包括纽约时装周合作的核心品牌Jason Wu、Opening Ceremony、Robert Geller，以及Furla、Sandro、Maje、Claudie Pierlot等八大时尚品牌都是首次在中国走秀。

In addition to the Victoria's secret, there are eight big fashion brands debuting in China, including the core of the New York fashion week cooperation brand Jason Wu, Opening Ceremony, Robert Geller, Furla, Sandro, Maje, and Claudie Pierlot.

　　“天猫代表着中国，折射着中国的进步、中国的发展，已经吸引了中国的时尚人群，所以奢侈时尚品牌进入天猫理所当然。”LVMH大中华区总裁吴越此前在公开场合曾表示，LVMH集团携旗下RIMOWA、娇兰、泰格豪雅等多个品牌参与走秀，娇兰更是在秀场独家推出全球唯一一款高定香水。

"Tmall represents China, reflects the progress and development of China, and has attracted the Chinese fashion crowd, so it’s granted for the luxury fashion brand gone into Tmall." Wu Yue，LVMH China chief, has publicly said that LVMH group has participated in the show with RIMOWA, Guerlain, Tagtag and other brands, and Guerlain has exclusively introduced the uniquehigh set perfume at the show.

　　150多款秀场新品尖货将在天猫首发。据了解，天猫曾联合全球顶尖潮流趋势研究机构PROMOSTYL共同发布包括Tools、Calm、Genus、Transit在内的四大潮流趋势, 分析指出，DT时代秀场蕴含新零售原动力。

More than 150 new products will be launched at Tmall. It’s known that Tmall and PROMOSTYL,the world's top fashion trends research institution, jointly issued the four major fashion trends, including Tools、Calm、Genusand Transit.The analysispoints out that DT era show contains the new retail impulsion.

　　当天，包括娇兰、Adidas、潘多拉、雷朋、雅诗兰黛、维多利亚的秘密、RIMOWA等近百位全球时尚领导品牌掌舵人或大中华区CEO、高管齐聚天猫双11全球潮流盛典现场“督阵”和看秀，他们的深度参与，意味着品牌与天猫在时尚领域合作的持续深化。

On the same day, nearly 100leaders of global fashion leadership brand including Guerlain, Adidas, Pandora, Ray-ban, Estee lauder, Victoria's secret, RIMOWAand so on,Greater China CEO and executives gathered in Tmall Collectionwatch the show at scene.The depth of their participationstands for the deepen cooperation of Brand and Tmall in fashion field.

　　此外，今年的潮流盛典从明星、时尚大咖到视觉呈现都有大幅升级，不但邀请来近百位全球领军品牌的高管到现场观摩，还有包括范冰冰、李宇春、张艺兴、周笔畅、奚梦瑶、何穗等中国当红明星、超模参与走秀、互动。

In addition, Tmall Collection this year has escalated sharply from the star and fashion higher-ups to visual presentation, not only invited nearly 100global leading brands executives to the scene, also invited Chinese pop star and supermodel to participate in catwalk and interaction, including Fan Bingbing, Li Yuchun, Lay, Zhou Bichang, Xi Mengyao, He Sui and so on.

　　（作者：张渊  胡金    翻译：袁旭宁）

来源： 中国网    | 作者：：张渊 胡金 翻译：袁旭宁    | 责编：张云松    审核：张渊

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