中国网浪潮资讯  天猫双11已不仅是全球消费者和商家的狂欢日，更是整个互联网数字媒体们全情狂欢的盛会。10月20日零点开始，随天猫双11全球狂欢节预售启幕，全网媒体流量纷纷涌入天猫，并将核心资源倾囊相授。

Tmall 11.11 shopping day is not only a carnival for global consumers and businesses, but also a carnival for the entire Internet digital media. In October 20th 11, time start from zero, with the Tmall global Carnival pre-sale activity’s curtain raised, the whole network flow media flocked to Tmall, and will teach the core resources.

　　这包含了百度、搜狐、网易、今日头条等70余家国内主流数字媒体、合作伙伴，以及数百万淘宝客、个人站长们，它们主动拥抱天猫双11，共创全球狂欢节。天猫双11连接了阿里电商平台和整个中国数字媒体生态的力量，和全网媒体一起赋能商家实现以大数据驱动的产品推广、消费者运营和品牌建设。

This includes Baidu, Sohu, NetEase, today's headlines and more than 70 domestic mainstream digital media, partners, and millions of customers, personal webmaster, they take the initiative to embrace Tmall 11.11 shopping day, to create a global carnival. Tmall 11.11 connects Ali e-commerce platform and the power of the entire Chinese digital media ecology, and the whole network media together to enable businesses to achieve big data driven product promotion, consumer operations and brand building.

　　线上线下核心入口矩阵全覆盖 流量、资源齐涌入

　　Online and offline core entrance matrix full coverage, traffic and resource influx

　　基于阿里巴巴集团布局全网核心入口的媒体矩阵，在双11这个商业聚合的周期，天猫及阿里强大的商业能力吸引了全网流量和资源的涌入，为这场狂欢节打下了强大的全网流量基础。

Media matrix Alibaba group layout of the whole network core entrance based on double 11 this commercial polymerization cycle, Tmall and Ali strong business ability has attracted the whole network traffic and resources into the whole network traffic a strong base for this carnival play.

　　这其中包括了入口、厂商、资讯、桌面、导购、工具类流量，以及社交最新趋势的直播、视频、红人流量，同时，线上线下打通的OTT电视台媒体资源也在不断涌入，真正实现亿屏同庆。

This includes the entrance, manufacturers, information, desktop, shopping guide, tools and social flow, the latest trends in the live video, the Reds flow, at the same time, through online and offline OTT television media resources are constantly influx, truly realize billion screen celebration.

　　全网流量涌入的背后，是更加丰富的场景覆盖，这既包含了搜索引擎端的场景，无论是在流量份额上，还是通过品牌置换所形成的广告位资源，都已经占据了领先的位置；还包含与厂商联运模式的创新尝试，例如与OPPO等厂商合作，占领的应用市场份额；更重要的是，与门户、视频等入口型媒体深入合作，有效实现这些媒体资源的合理配置，几乎吸引到了全网流量和场景。

Behind the whole network traffic into, is more abundant in scene coverage, which includes a search engine side of the scene, both in traffic share, or through the replacement of brand advertising resources, has occupied the leading position; but also includes innovation and firm transport mode attempt, such as cooperation with OPPO and other manufacturers, occupied the market share of the application; more importantly, with the portal, video and other media into the mouth in-depth cooperation, effective realization of the rational allocation of the media resources, almost the whole network traffic and attracted to the scene.

　　同时，在内容营销的大潮流中，阿里也通过与今日头条的内容深度合作，抢占了市场先机和份额。

At the same time, in the trend of content marketing, Ali also through the depth cooperation with today's headlines, seize the market opportunities and share.

　　对于消费者来说，这样全网覆盖营造了狂欢节的浓烈氛围，用户的购物行为不再单纯存在于购物平台，在社交、娱乐、新闻等场景下无处不在的满足购物体验。

For consumers, this full network coverage to create a strong atmosphere of the carnival, the user's shopping behavior not only exists in the shopping platform, everywhere in the social, entertainment, news and other scenes to meet the shopping experience.

　　全网参与凸显双11巨大的商业价值

　　Whole network participation highlights 11.11 day’s huge business value

　　实际上，全情拥抱天猫双11全球狂欢节的不止于线上流量，线下场景也早已蓄势待发。天猫双11全球狂欢节期间，每天惠等近10万家门店、全国400所院校及数万名代理都将是双11狂欢节的助推器。

In fact, all embracing the Tmall 11.11 global carnival is more than online traffic, and the offline scene is already ready. During the Tmall double 11 global carnival, nearly 100 thousand stores per day, 400 universities in the country and tens of thousands of agents will be the booster of the double 11 carnival.

　　全网媒体齐聚天猫双11，不仅仅给商家带来了前所未有的庞大流量，更值得关注的是，无数品牌和商家通过双11狂欢节，收集到了数以亿计消费者浏览、收藏店铺；加购物车、购买商品；评价关注店铺，沉淀店铺忠诚粉丝；不断累积用户，获得店铺和品牌消费者资产不断增长。

The whole network media gathered in Tmall 11.11 shopping day, not only bring huge flow of hitherto unknown, more concern is that many brands and businesses through the 11.11 shopping carnival, collected hundreds of millions of consumers browse, collection of shops; plus the shopping cart, the purchase of goods; evaluation of injection shop, store loyalty fans accumulated precipitation; users to obtain, store and brand of consumer assets growing.

　　天猫双11及其背后的阿里经济体，正在促使用户、媒体、品牌以及平台在这场全球购物狂欢节中形成新的价值关系。

Tmall 11.11 and the Ali economy behind it are prompting users, media, brands and platforms to form a new value relationship in the global shopping carnival.

　　（作者 张渊 李斌 报道 翻译 宓文文）

来源： 中国网    | 作者： 张渊 李斌 报道 翻译 宓文文    | 责编：张云松    审核：张渊

新闻投稿：184042016@qq.com    新闻热线：13157110107